CASE STUDY
From less than €1,000 in sales to over €1 Million generated.
From less than €1,000 in sales to over €1 Million generated.
The story of how strategic content, systems and a relentless focus on the customer journey transformed Bodylite into Ireland's leading safety sportwear brand.
↓ Read the Growth Story
INDUSTRY
Sportswear
PLATFORM
Shopify
TIMELINE
2020 - Present
REVENUE
€1M+ Since 2020
€238,200
ONLINE REVENUE
IN 2025
+€64,000
RETAIL REVENUE
IN 2025
+€30,000
TRADE SHOW REVENUE
IN 2025
70+
UNIQUE
PRODUCTS
20,000+
CUSTOMERS
SERVED
4
INTERNATIONAL
AWARDS
THE CHALLENGE
A Great Product.
No Online Sales.
When I joined Bodylite in September 2020 the business had incredible products but almost no online sales. After four years since launch total sales were less than €1,000.
Outdated Wordpress website
Broken checkout & lost sales
Poor user experience
Inconsistent branding
No social media strategy
No understanding of data
Sales were being lost daily
THE SOLUTION
Systemise. Optimise.
Grow.
We rebuilt everything around the customer.
Every change was made with one goal:
make it easier to buy and easier to scale.
Moved to Shopify
Optimised buying journey
Premium branding & photography
Content that connects
1 minute customer response time
Automated fulfillment & ordering
Data driven decision making
THE JOURNEY
5 Years of
Consistent Growth
Growth was instant. It came from showing up every day, learning fast and never stopping the small improvements.
WHAT THE FOUNDER SAYS
Martin has been 100% responsible for the digital side of Bodylite he transformed our online business from almost nothing into a multi-award winning brand with over €1 million in revenue. His attention to detail, creativity, systems and work ethic are second to none.
Padraic George
Founder | Bodylite Gear
READY TO GROW YOUR BUSINESS?
Let's build the systems, content and experience that turn visitors into loyal customers
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